Factors affecting the user experience design in the context of e-commerce applications for university students in Turkey

This study aims to identify the factors affecting the user experience on E-Commerce applications in Turkey, in order to identify the positive and negative aspects of these factors in the user experience. By results of that, it is aimed to develop the user experience and review an appropriate framework for electronic commerce. This study answers the basic question: What are the factors affecting the user experience on e-commerce applications in Turkey? To achieve the aims of the study, the researcher relied on the survey descriptive approach. The questionnaire was used as a tool for collecting information through the quantitative method for data collection. The most prominent 10 e-commerce applications in Turkey were selected, they are: Trendyol, Hepsiburada, n11, Dolap, Morhipo, FLO, GittiGidiyor, DeFacto, ModaCruz, Çiçeksepeti The sample community is consisted from university students, divided into four geographical regions according to the nature of every region, Ankara as political, Istanbul as economic, Kocaeli as industrial, and Antalya as touristic region. In terms of the least correlated, the results indicates that the least correlated with the study question is the usefulness variable, as the correlation reached about 59%, which is a weak correlation rate.