Now
Co-founder of Aura Core and lecturer at Al-Ummah University College
Leading digital projects and UX consulting from Istanbul, and teaching design and UX since 2025.
Open to new projects and consulting
I turnchaosinto clarity.
Dr. Wasef Qadah — UX researcher and product designer with a PhD in Graphic Design, lecturing at Al-Ummah University College. I bring academic research and real-world practice together.
Wasef QadahUX · PhD
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A designer who thinks like a researcher and builds like a product owner. I started at the design and motion-graphics desk in Nablus, and one question took me to a master’s and a PhD in Türkiye: why does one digital product succeed while another fails? Today I lead digital projects, teach, and write Arabic references that connect theory with practice.
What I doFive tracks,
Five tracks,
one goal.
Everything I do comes back to one question: how do we make the experience clearer for the person using it?
01
UX & UI design
User research, information architecture, prototyping, design systems and usability testing.
↗02
Digital product development
From idea and prototype to launch: websites, platforms, dashboards and internal systems.
↗03
Visual storytelling
Brand identities, data-driven digital stories and motion graphics that make complex ideas simple.
↗04
Applied teaching
University courses, training kits and workshops that tie theory to real projects.
↗05
Digital & AI transformation
Bringing AI and automation into how organisations work, while keeping the human experience clear.
↗JourneyFrom Nablus
From Nablus
to Istanbul, and back.
More than thirteen years across design, media, teaching and research.
2023
PhD (Proficiency in Art) in Graphic Design
Istanbul Arel University, Türkiye · 2020–2023. The same year I co-founded Aura Core Group.
2020
UX researcher — Endeavor Technology
User research and experience design for digital products · 2020–2024
2017
MA in Visual Communication Design and Advertising
Kocaeli University, Türkiye · 2017–2020
Türkiye Scholarship2016
Researcher at IPOKE
Social media reports in Palestine and digital transformation studies · since 2016
2012
An-Najah National University
Lecturer 2012–2015, then UX designer and brand designer 2015–2017
2010
Web and interface designer
BA in Graphic Design from An-Najah, then websites and interfaces for software firms such as Cortoba, NADSoft and Sanapix · 2010–2017
2004
Beginnings: graphic and motion design
Hijjawi Printing, then Al-Thuraya Production · 2004–2007
ArticlesFrom research
From research
to reader.
Articles built on my research in UX and design: what I asked, how I studied it, and what I found.
Unpublished study26 October 2026
What the Screen Shows and How It Looks: Three Routes to Judging FinTech Interfaces
A study of 227 active users of Palestinian FinTech apps finds that content quality and attractiveness carry the largest shares of interface judgements while usefulness carries the least, and that on-screen information is a route to judgement as weighty as function and looks.
Read article →Thesis14 September 2023
When Experience Shapes the Interface: UX and UI in Palestinian Fintech Apps
Using a survey of users of three Palestinian fintech apps, this PhD thesis examines how user experience shapes the way people judge an app's interface, finding the two strongly linked and attractiveness, clarity, trust and security, and content quality to be the experience factors that matter most.
Read article →Published study7 April 2021
Simple Is Not Easy: Flat Design and Its Effect on User Interface Design
A review paper that traces flat design from the Swiss style to Windows 8, iOS 7 and Flat 2.0, and reads its effect on interface design through three popular Turkish websites.
Read article →
Teaching & writing
I teach
I teach
what I practise.
Lecturer at Al-Ummah University College. I build my courses around real projects and turn each one into a written Arabic reference that stays with students after the semester ends.
UX designVisual communication skillsDesign methods & psychologyAestheticsComputer-aided design
تصميم تجربة المستخدمالكتاب النظري
UX Design — Theory Book
Prepared and edited by Dr. Wasef Qadah (Arabic)
تصميم تجربة المستخدمالدليل العملي
UX Design — Practical Guide
Weekly applied projects and exercises (Arabic)
مهارات الاتصال البصريمرجع جامعي
Visual Communication Skills
A university reference on communicating with images (Arabic)
Contact
Got a crowded idea?
Let's make it clear ↗
A digital project, UX consulting, a talk or workshop, or a research collaboration — I’d love to hear from you.