From research to reader.
Articles built on my research in UX, design and FinTech: what I asked, how I studied it, what I found, and what it means for design and product teams.
What the Screen Shows and How It Looks: Three Routes to Judging FinTech Interfaces
A study of 227 active users of Palestinian FinTech apps finds that content quality and attractiveness carry the largest shares of interface judgements while usefulness carries the least, and that on-screen information is a route to judgement as weighty as function and looks.
Read article →When Experience Shapes the Interface: UX and UI in Palestinian Fintech Apps
Using a survey of users of three Palestinian fintech apps, this PhD thesis examines how user experience shapes the way people judge an app's interface, finding the two strongly linked and attractiveness, clarity, trust and security, and content quality to be the experience factors that matter most.
Read article →Simple Is Not Easy: Flat Design and Its Effect on User Interface Design
A review paper that traces flat design from the Swiss style to Windows 8, iOS 7 and Flat 2.0, and reads its effect on interface design through three popular Turkish websites.
Read article →What Makes a Shopping App Feel Right? Navigation Comes First for University Students in Turkey
A master's survey of university students in four Turkish provinces about ten leading e-commerce apps found that all eleven UX factors were linked to the overall experience, with navigation and information design linked most strongly and usefulness least.
Read article →Idea Before Layout: How the Design Concept Drives Social Media Interaction
A conference paper linking the design concept with Facebook's ranking algorithm to explain weak interaction with designed posts, offering practical levers and tests of design effectiveness, with a descriptive comparison of the Jawwal and Ooredoo Palestine pages.
Read article →How User Experience Shapes SEO: A Winning Competitive Mix
A 2020 conceptual review arguing that SEO brings visitors in while UX keeps them, and mapping factors such as speed, structure, responsiveness and bounce rate onto technical, on-page and off-page SEO.
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